Strake puts you back in it.
Every engagement begins with the Signal Diagnostic™, a 7-day AI Position Report™ showing how AI describes your company today and what to fix first.
AI systems describe the company through an outdated category frame. Competitor trust signals are materially stronger, and the company is inconsistently surfaced in high-intent buyer research.
FindingsBuyers researching the category may not surface the company at all. Repositioning has not reached the AI layer where decisions begin.
Your buyers are already researching your company, category, and competitors through AI before your first conversation. What those systems surface shapes who reaches out, who gets trusted, and who gets excluded.
Investors and operators are increasingly forming opinions through AI-driven research channels. Competitors you do not yet consider may already be showing up in your place. The companies outperforming in AI-mediated markets are not necessarily better. They simply see the market more clearly.
Companies often reposition successfully internally while AI systems continue describing them according to outdated market narratives for months. The gap surfaces in investor meetings and sales calls before anyone inside the company knows it exists.
Emerging competitors frequently establish strong AI narrative positions before market incumbents notice them. By the time the displacement surfaces in a sales conversation, the AI narrative has been shifting for months.
You repositioned, but AI still describes the old company.
You are raising, and investors are researching you before the meeting.
You launched an AI product, but LLMs treat it like a feature instead of a strategic shift.
You are entering a new category, and AI keeps assigning you to the old one.
Competitors are being framed as clearer, safer, or more credible.
You need to know exactly how AI describes you, before buyers and investors do.
Strake combines platform-based monitoring with expert strategic interpretation. The result is decision-ready intelligence leadership teams can actually use.
We monitor major AI systems, competitor visibility, and category-level perception across structured prompts, tracked comparisons, and evolving market narratives.
We identify perception gaps, narrative drift, trust weaknesses, and competitive threats shaping how your company is interpreted across AI-driven buyer environments.
We translate intelligence into strategic recommendations leadership can act on immediately, from positioning shifts to narrative correction and competitive response.
Start with the Signal Diagnostic. Move into a Strategic Sprint only when the findings justify deeper action. For many teams, the Diagnostic is enough: a clear executive read, prioritized strategic moves, and a 90-day roadmap.
No open-ended retainer. No agency drift. No dashboard theater.
Every Signal Diagnostic follows the same four-stage methodology. Rigorous. Repeatable. Built to surface what leadership cannot see from the inside.
Identify how major AI systems currently describe, compare, and recommend your company across relevant prompts and buyer research contexts.
Benchmark your positioning against direct competitors, emerging challengers, and category leaders across the same AI environments.
Isolate trust gaps, narrative drift, weak category association, and competitive vulnerabilities shaping how the market perceives your company.
Deliver strategic recommendations leadership can act on immediately to correct perception, strengthen position, and stay ahead of competitive shifts.
Most AI intelligence tools surface data. Strake interprets it, identifying not just what AI says, but why it matters, what it may be costing you, and what leadership should change first.
Strake's methodology is informed by long-form study of how narrative shapes belief, trust, and decision-making in skeptical audiences. That foundation now informs how we analyze market perception across AI-driven competitive landscapes.
The following is an anonymized example of what a Signal Diagnostic surfaces. All identifying details have been removed.
Every engagement begins with the Signal Diagnostic. For many teams, the Diagnostic is enough. When the findings reveal a larger positioning, proof, or category opportunity, a Strategic Sprint translates the intelligence into action. No open-ended retainer. No agency drift. No dashboard theater.
A 7-day AI Position Report that surfaces how AI currently interprets your company, where the narrative is drifting, and what needs to be fixed first. Every Strake engagement begins here.
Strake's flagship product. The front door to every engagement.
A fixed-scope strategic intervention, scoped only when the Diagnostic reveals something valuable to correct, clarify, or strengthen. Fixed deliverables, defined timeline, priced per engagement.
Real investment. Real consequences. Clear intervention. All clients redacted. Every lesson intact.
Mid-market SaaS. Significant AI repositioning investment. New website, messaging, deck. Budget committed. Team confident.
Gemini and ChatGPT still used old language. "AI-powered" without specificity. A competitor with less product received more favorable AI coverage.
Marketing had moved. AI hadn't followed. The distortion was invisible internally and appearing in investor meetings and sales calls they never knew were happening.
Within 60 days of implementing the recommendations, AI descriptions began aligning with the new positioning. Conversations shifted from explaining the company to discussing fit.
Illustrative examples of the intelligence leadership teams receive through Strake engagements. See the kinds of signals, gaps, and strategic risks Strake identifies inside every engagement.
How NovaCRM compares across AI-mediated recommendation environments.
When NovaCRM appeared, AI systems described it as:
"A modern CRM with strong automation capabilities."
Competitors received materially stronger framing:
Illustrative example · Fictional company · Not a real client report
Start with a Signal Diagnostic. For many teams it is enough; when the findings justify it, a Strategic Sprint translates the intelligence into action. Either way, you will know exactly where you stand within 7 days.